Engagement DNA: What Do Fans Really Value?


Sports organizations are re-focusing on their fans and trying to create extended experiences and interactions. In this session, we will explore what fans value and how organizations can extend engagement beyond the event. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Kerry Bubolz, President and Chief Operating Officer, Golden Knights Amy Choyne, CMO, USTA Skarpi Hedisson, CTO, LA Rams Chris Hopper, Head of North America Esports, Riot Games Zack Sugarman, SVP, Properties , Wasserman

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