New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
The Next Generation of Sports Tech is Here
Today, innovations across health and media are not only changing how sports are played, delivered and consumed, but also affecting everyday consumers and companies. Meet some of the startups harnessing the power of sports to change the world.
Esports and Technology: An Innovation Game-Changer
Is technology positioned at the driving or receiving end of the $1 billion global esports industry? Hear the latest CTA research and industry experts discuss how esports enables advancements in gaming hardware, content and infrastructure.
How Are Brands Engaging with Esports and Gaming?
Brands are benefiting from backing esports. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports.
C Space Storyteller: Condé Nast - GQ Sports
Oren Katzeff, President of CNE will discuss how the creation of GQ Sports will change the way people consume sports media, explore the effect of athletes on today’s culture and media, and how their influence in society goes far beyond sports.
What’s Next with Data in Esports
As the global esports industry continues to grow, the data behind this phenomenon is every bit as critical as the most competitive players, teams and leagues. Industry experts will discuss the esports industry’s most important data trends and tools.
How Gamers Engage with Brands
With 5G on the horizon, leading cloud companies are investing heavily in cloud-based gaming platforms. Hear what the future of cloud-based gaming will look like.