New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
The Next Era of Sports Media: A Conversation with David Levy
Premium live sports remain dominant in driving fan engagement and attracting investments from media companies. In this keynote conversation, Turner President David Levy will discuss the competition for those passionate fans.
Research Presentation: Tracking Trends in Sports Technology
Part 2. Looking at driving forces behind sports innovation, we’ve identified trends that span industries. Don’t miss sports.
Engagement DNA: What Do Fans Really Value?
Sports organizations are re-focusing on their fans and trying to create extended experiences and interactions. In this session, we will explore what fans value and how organizations can extend engagement beyond the event.
Esports: Powered by Technology
It’s predicted that eSports will grow into a billion-dollar industry in 2019. And technology is integral to the entire experience for athletes, teams, sponsors and fans.
The Business of Esports: How Brands Succeed, with Lester Chen of YouTube
Lester Chen, Head of Gaming, Americas at YouTube, talks about the business of Esports and how brands have been successful at leveraging Esports to reach new audiences.
#NBATwitter: A Conversation with Adam Silver and Jack Dorsey
The NBA Commissioner and Twitter CEO sit down with ESPN anchor Rachel Nichols for a conversation about their innovative partnership.