How Hulu Sets Themselves Apart from Other Streaming Competition
Join the Head of Growth Marketing and discover how Hulu is constantly contributing to the user's experience while streaming sports. Hulu is able to bring each sports fan a customizable experience based on which team they prefer. Find out on how Hulu is able to generate ad revenue without inhibiting the viewer's experience as well as stand out amongst other streaming platforms.
In Sports Technology
Getting Brand and Content Right
Howard Mittman, CEO of Bleacher Report, shares how ads are evolving from a 30-second video that's between you and the content you're watching to an ad that is relevant to your interests and seemlessly transitions between intermissions.
Immersive Media Evolves To Win The Fluid Fan
The Sports Innovation Lab will highlight how fluid fans participate, create, and spectate in the new age of sports. See the latest best practices in virtual reality, machine learning, and social viewing technology shaping the future of sport.
The State of Sports Analytics
Sports franchises use big data to support roster decisions, improve player performance and optimize coaching decisions, but analytics also help identify new revenue streams and enhance the in-game fan experience.
An Insider's Perspective of CES 2020
Jean Foster, SVP Marketing & Communications, Consumer Technology Association, discusses the evolution of CES amidst rapid technological change.
The Next Generation Olympics
For each Olympics, brands, tech companies, and host cities put on the most exciting games complete with drones, VR, cashless payments, and more. Join sports leaders as they describe the innovative ways the Olympics become more sustainable and thrive.
The Future of Streaming Sports
Sports are perhaps the most critical piece in the future of live television. As long-term TV contracts expire and exclusive broadcast rights are up for bid, streamers are in a fierce competition to claim new territory.