Gary's Book Club: Crafting Stories for Virtual Reality
This book distills lessons learned into a useful guide for reporters, filmmakers and writers interested in telling stories in the emerging medium of virtual reality. Examining groundbreaking work across industries, this text explains, in practical te
In Immersive Entertainment
What’s Next with Data in Esports
As the global esports industry continues to grow, the data behind this phenomenon is every bit as critical as the most competitive players, teams and leagues. Industry experts will discuss the esports industry’s most important data trends and tools.
How Gamers Engage with Brands
With 5G on the horizon, leading cloud companies are investing heavily in cloud-based gaming platforms. Hear what the future of cloud-based gaming will look like.
Immersive Media Evolves To Win The Fluid Fan
The Sports Innovation Lab will highlight how fluid fans participate, create, and spectate in the new age of sports. See the latest best practices in virtual reality, machine learning, and social viewing technology shaping the future of sport.
Gary's Book Club: People of the New Collar Workforce
Sarah Boisvert's interactive book utilizes augmented reality to bring video interviews with new collar workers to life. If you're curious what it’s like to operate 3D printers, design generatively or repair robots, see and hear firsthand how today's
Esports and Technology: An Innovation Game-Changer
Is technology positioned at the driving or receiving end of the $1 billion global esports industry? Hear the latest CTA research and industry experts discuss how esports enables advancements in gaming hardware, content and infrastructure.
Sports and Esports: The Future of Fan Engagement
As the world of sports rapidly evolves, how do marketers keep up with the ever-changing behavior and habits of its fan base? Explore the rise of esports and its effect on younger audiences’ consumption of traditional sports.