Convergence of TV, CTV and Digital Advertising
An expert panel explores the influence and issues of measurement fragmentation, and how new demographically-verified solutions may enable the industry to redefine the planning and buying process.
In C Space Storytellers
C Space Storyteller: P&G
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
C Space Storyteller: Condé Nast - GQ Sports
Oren Katzeff, President of CNE will discuss how the creation of GQ Sports will change the way people consume sports media, explore the effect of athletes on today’s culture and media, and how their influence in society goes far beyond sports.
C Space Storyteller: WPP
WPP CEO Mark Read discusses business transformation and emerging trends in marketing in a fireside chat with industry leaders.
C Space Storyteller: Technology Driving Agency Evolution
Technology's effect on media and communications has changed the agency landscape. To set the next trend, storytelling pros will discuss new ways to connect brands to their audiences through technology.
C Space Storyteller: David Shing
Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. Get enlightened by a meaningful and insightful look at what’s next on the digital journey roadmap.
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?