How Do Legacy Brands Become Disruptive?
Learn what role Marketers have in preparing consumers for self-driving cars, voice activation and other disruptive vehicle technologies.
U.S. Department of Transportation Keynote
U.S. Secretary of Transportation Elaine Chao will discuss the current state of innovation and recent U.S. Department of Transportation initiatives to support the safe integration of new technologies into our country’s transportation systems.
What’s Next for Vehicle Automation
Automation in transportation has the potential to improve quality of life and enhance the mobility of millions. But with so many new entrants in the automated vehicle space, how do we ensure the safe introduction of the technology on our roads?
Ola Källenius will present a groundbreaking concept car inspired by one of the most innovative entertainment brands, envisioning a completely new form of interaction between humans, technology and nature.
Connecting the Dots for Mobility Solutions
Siemens Mobility explores mobility and automotive solutions capable of addressing the growing global problem of traffic congestion.
Collaborative Driving and the Future of Trust in Mobility
Veoneer predicts that most vehicles sold in 2030 will include collaborative driving technologies, while a fraction will be fully self-driving. Understand how humans and intelligent machines collaborate.
General Motors' Deborah Wahl in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Deborah Wahl, Global CMO, General Motors about the role marketing plays in preparing consumers for the future.