Changing the Game: How Twitch Generates Revenue While Keeping Fans Engaged
In the realm of gaming and Esports, Twitch has successfully figured out how to generate revenue without distrubing the user experience. As fans engage with their favorite gamers while livestreaming, they understand that the ads are there to benefit the players. Learn more on how Twitch has been generating revenue and how 5G will affect them.
In Advertising, Entertainment & Content
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?
Omnicom Group's Jonathan Nelson in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group about the increasing complexity of marketing.
Samsung Electronics America's Grace Dolan in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Grace Dolan, Vice President of Home Entertainment Integrated Marketing, Samsung Electronics America about the effect of 5G on gaming and gamers.
Shark Tank's Mindy Zemrak in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Mindy Zemrak, Supervising Casting Producer, Shark Tank about how technology has changed the casting process.
CTA's Jean Foster in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jean Foster, SVP Marketing and Communications, CTA about action behind the scenes at CES 2020.
C Space Storyteller: SiriusXM | Pandora
Denise Karkos, CMO, Pandora and SiriusXM and Marty Swant, Forbes will discuss the new frontiers of marketing, advertising and brand-building in an era of dramatic shifts to all things digital and tech, data and AI.