C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still siloed, and, tech giants continue challenging norms. Top TV marketers break down the present and future of TV. MODERATOR: Jakob, CEO, Finecast SPEAKERS: Dave Clark, Executive Vice President and General Manager, Comcast Won Jin Lee, EVP, Samsung Electronics Nicolle Pangis, CEO, NCC Media Kirk McDonald, CMO, Xandr
In Advertising, Entertainment & Content
Technology's Impact on Brand Strategy
The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.
C Space Storyteller: Hulu
The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell, to discuss how brands can break through in this crowded marketplace.
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: P&G
Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted.
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media.