C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still siloed, and, tech giants continue challenging norms. Top TV marketers break down the present and future of TV. MODERATOR: Jakob, CEO, Finecast SPEAKERS: Dave Clark, Executive Vice President and General Manager, Comcast Won Jin Lee, EVP, Samsung Electronics Nicolle Pangis, CEO, NCC Media Kirk McDonald, CMO, Xandr
In Advertising, Entertainment & Content
Creative Spirit's Laurel Rossi in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Laurel Rossi, Co-founder, Creative Spirit about how the private sector is key to addressing the issue of inclusivity.
Shark Tank's Mindy Zemrak in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Mindy Zemrak, Supervising Casting Producer, Shark Tank about how technology has changed the casting process.
Omnicom Group's Jonathan Nelson in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group about the increasing complexity of marketing.
Samsung Electronics America's Grace Dolan in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Grace Dolan, Vice President of Home Entertainment Integrated Marketing, Samsung Electronics America about the effect of 5G on gaming and gamers.
Technology Helping Connectivity for Entrepreneurs
Discover how the casting producers of Shark Tank select the canidates to pitch their ideas on the show.
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?