C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media. We’ll dive into how Latinx’s lead in technology influences the way content is produced and consumed. SPEAKERS: Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement, Nielsen Javier Delgado, Senior Director of Marketing, Walmart Roberto Ruiz, EVP, Research, Insights & Strategy at Univision Communications Inc., Univision
In Advertising, Entertainment & Content
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?
Changing the Game: How Twitch Generates Revenue While Keeping Fans Engaged
Find out how Twitch has been generating revenue for their platform and their gamers and how 5G will affect their future.
Omnicom Group's Jonathan Nelson in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group about the increasing complexity of marketing.
Creative Spirit's Laurel Rossi in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Laurel Rossi, Co-founder, Creative Spirit about how the private sector is key to addressing the issue of inclusivity.
Shark Tank's Mindy Zemrak in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Mindy Zemrak, Supervising Casting Producer, Shark Tank about how technology has changed the casting process.
C Space Storyteller: SiriusXM | Pandora
Denise Karkos, CMO, Pandora and SiriusXM and Marty Swant, Forbes will discuss the new frontiers of marketing, advertising and brand-building in an era of dramatic shifts to all things digital and tech, data and AI.