C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media. We’ll dive into how Latinx’s lead in technology influences the way content is produced and consumed. SPEAKERS: Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement, Nielsen Javier Delgado, Senior Director of Marketing, Walmart Roberto Ruiz, EVP, Research, Insights & Strategy at Univision Communications Inc., Univision
In Advertising, Entertainment & Content
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: BYOB: Be Your Own Boss
What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).
C Space Storyteller: Elle
This discussion explores technology’s impact on storytelling from the female perspective.
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
C Space Storyteller: Spotify
Hear how creators are leveraging podcasts to connect with audiences, explore the creative spectrum and the evolution of podcasting into an authentic storytelling device.
Technology's Impact on Brand Strategy
The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.