C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media. We’ll dive into how Latinx’s lead in technology influences the way content is produced and consumed. SPEAKERS: Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement, Nielsen Javier Delgado, Senior Director of Marketing, Walmart Roberto Ruiz, EVP, Research, Insights & Strategy at Univision Communications Inc., Univision
In Advertising, Entertainment & Content
C Space Storyteller: P&G
Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted.
C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still silo’d, and, tech giants continue challenging norms.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
The Next Era of Sports Media: A Conversation with David Levy
Premium live sports remain dominant in driving fan engagement and attracting investments from media companies. In this keynote conversation, Turner President David Levy will discuss the competition for those passionate fans.
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
C Space Storyteller: Hulu
The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell, to discuss how brands can break through in this crowded marketplace.