C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems. MODERATOR: Anda Gansca, CEO, Knotch SPEAKERS: Keith Weed, CMO, Unilever Michelle Peluso, SVP and CMO, IBM
In Advertising, Entertainment & Content
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media.
C Space Storyteller: Spotify
Hear how creators are leveraging podcasts to connect with audiences, explore the creative spectrum and the evolution of podcasting into an authentic storytelling device.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: Hulu
The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell, to discuss how brands can break through in this crowded marketplace.
Technology's Impact on Brand Strategy
The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.
C Space Storyteller: Elle
This discussion explores technology’s impact on storytelling from the female perspective.