New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
In Advertising, Entertainment & Content
C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still silo’d, and, tech giants continue challenging norms.
The Future of Smart Entertainment: Consumers in Control
With the innovation and ubiquity of devices, content, and connectivity, one thing has become clear, consumers are in control. They now enjoy unparalleled freedom when it comes to selecting media & entertainment options.
C Space Storyteller: P&G
Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: BYOB: Be Your Own Boss
What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).
The Future of Advertising for TV Publishers
As consumers move toward ad-free experiences, advertisers continue to demand more targeting and publishers need to drive value as ratings decline.