New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
In Advertising, Entertainment & Content
C Space Storyteller: SiriusXM | Pandora
Denise Karkos, CMO, Pandora and SiriusXM and Marty Swant, Forbes will discuss the new frontiers of marketing, advertising and brand-building in an era of dramatic shifts to all things digital and tech, data and AI.
Omnicom Group's Jonathan Nelson in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group about the increasing complexity of marketing.
Creative Spirit's Laurel Rossi in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Laurel Rossi, Co-founder, Creative Spirit about how the private sector is key to addressing the issue of inclusivity.
Twitch's Walker Jacobs in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Walker Jacobs, CRO, Twitch about the impact of 5G on live streaming and eSports.
Shark Tank's Mindy Zemrak in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Mindy Zemrak, Supervising Casting Producer, Shark Tank about how technology has changed the casting process.
Changing the Game: How Twitch Generates Revenue While Keeping Fans Engaged
Find out how Twitch has been generating revenue for their platform and their gamers and how 5G will affect their future.