How Gamers Engage with Brands
With 5G on the horizon, leading cloud companies are investing heavily in cloud-based gaming platforms. Hear what the future of cloud-based gaming will look like.
For "how are brands"
How Can a Rebrand Affect Brand Personality and Tone?
Rebranding is expensive and time-consuming, if necessary process. Learn how Ampersand tackled the challenge and what comes next for the brand.
The Hidden Diversity Dividend
Research shows having more diverse teams benefits the business and its bottom line. In this unplugged session, brand leaders delve into the diversity dividend and share how they are driving D&I, both in their organizations and in the wider world.
C Space Storyteller: P&G
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
CES 2020: Thriving on the Business of Consumer Technology
At CES 2020, companies built their brands, launched products and formed partnerships. Exhibitors large and small showed how CES transcends the traditional tech industry. CES showed that technology is changing our lives for the better.
Your Brand and the Health Tech Revolution
Many brands — not only typical health brands — can join the health tech revolution. CNET gathers marketing and technology experts to illuminate the scope of health tech and how it can help brands have the ultimate relationship with their customers.
Data: A Marketer's Best Friend
How can advertisers reach consumers in the age of binge-watching? Hulu's Jeremy Helfand explains how the brand is catering to loyal watchers.