Data: A Marketer's Best Friend
How can advertisers reach consumers in the age of binge-watching? Hulu's Jeremy Helfand explains how the brand is catering to loyal watchers.
For "how are brands"
The Hidden Diversity Dividend
Research shows having more diverse teams benefits the business and its bottom line. In this unplugged session, brand leaders delve into the diversity dividend and share how they are driving D&I, both in their organizations and in the wider world.
C Space Storyteller: Edelman
Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.
How Are Brands Engaging with Esports and Gaming?
Brands are benefiting from backing esports. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports.
Your Brand and the Health Tech Revolution
Many brands — not only typical health brands — can join the health tech revolution. CNET gathers marketing and technology experts to illuminate the scope of health tech and how it can help brands have the ultimate relationship with their customers.
Gary's Book Club: Superhuman Innovation
Chris Duffey, head of AI Innovation and Strategy at Adobe, along with his conversational AI assistant, Aimé (AI + Me), have an insightful and lively dialogue to describe how AI is changing not only how people, brands and businesses innovate, but also
CES 2020: Thriving on the Business of Consumer Technology
At CES 2020, companies built their brands, launched products and formed partnerships. Exhibitors large and small showed how CES transcends the traditional tech industry. CES showed that technology is changing our lives for the better.