How Can a Rebrand Affect Brand Personality and Tone?
Rebranding is expensive and time-consuming, if necessary process. Learn how Ampersand tackled the challenge and what comes next for the brand.
For "how are brands"
CES 2020: Thriving on the Business of Consumer Technology
At CES 2020, companies built their brands, launched products and formed partnerships. Exhibitors large and small showed how CES transcends the traditional tech industry. CES showed that technology is changing our lives for the better.
What Makes Consumers Passionate About Brands?
Learn how NBCUniversal is using its brands to engage audiences on many platforms.
The Hidden Diversity Dividend
Research shows having more diverse teams benefits the business and its bottom line. In this unplugged session, brand leaders delve into the diversity dividend and share how they are driving D&I, both in their organizations and in the wider world.
C Space Storyteller: P&G
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
How Gamers Engage with Brands
With 5G on the horizon, leading cloud companies are investing heavily in cloud-based gaming platforms. Hear what the future of cloud-based gaming will look like.
Data: A Marketer's Best Friend
How can advertisers reach consumers in the age of binge-watching? Hulu's Jeremy Helfand explains how the brand is catering to loyal watchers.