How Can a Rebrand Affect Brand Personality and Tone?
Rebranding is expensive and time-consuming, if necessary process. Learn how Ampersand tackled the challenge and what comes next for the brand.
For "how are brands"
The Hidden Diversity Dividend
Research shows having more diverse teams benefits the business and its bottom line. In this unplugged session, brand leaders delve into the diversity dividend and share how they are driving D&I, both in their organizations and in the wider world.
C Space Storyteller: P&G
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
How Gamers Engage with Brands
With 5G on the horizon, leading cloud companies are investing heavily in cloud-based gaming platforms. Hear what the future of cloud-based gaming will look like.
Gary's Book Club: Superhuman Innovation
Chris Duffey, head of AI Innovation and Strategy at Adobe, along with his conversational AI assistant, Aimé (AI + Me), have an insightful and lively dialogue to describe how AI is changing not only how people, brands and businesses innovate, but also
C Space Storyteller: Edelman
Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.
Your Brand and the Health Tech Revolution
Many brands — not only typical health brands — can join the health tech revolution. CNET gathers marketing and technology experts to illuminate the scope of health tech and how it can help brands have the ultimate relationship with their customers.