Your Brand and the Health Tech Revolution
Many brands — not only typical health brands — can join the health tech revolution. CNET gathers marketing and technology experts to illuminate the scope of health tech and how it can help brands have the ultimate relationship with their customers.
For "how are brands"
How Can a Rebrand Affect Brand Personality and Tone?
Rebranding is expensive and time-consuming, if necessary process. Learn how Ampersand tackled the challenge and what comes next for the brand.
C Space Storyteller: P&G
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
How Are Brands Engaging with Esports and Gaming?
Brands are benefiting from backing esports. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports.
CES 2020: Thriving on the Business of Consumer Technology
At CES 2020, companies built their brands, launched products and formed partnerships. Exhibitors large and small showed how CES transcends the traditional tech industry. CES showed that technology is changing our lives for the better.
Data: A Marketer's Best Friend
How can advertisers reach consumers in the age of binge-watching? Hulu's Jeremy Helfand explains how the brand is catering to loyal watchers.
Gary's Book Club: Superhuman Innovation
Chris Duffey, head of AI Innovation and Strategy at Adobe, along with his conversational AI assistant, Aimé (AI + Me), have an insightful and lively dialogue to describe how AI is changing not only how people, brands and businesses innovate, but also