Sports and Esports: The Future of Fan Engagement

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As the world of sports rapidly evolves, how do marketers keep up with the ever-changing behavior and habits of its fan base? Explore the rise of esports and its effect on younger audiences’ consumption of traditional sports. MODERATOR: Ben Howard, SVP for CBS Interactive Games & Entertainment, CBS Interactive SPEAKERS: Persia Hancock, Video Host & Commentator, Gamespot, CBS Paul Brewer, Senior Vice President Brand Partnerships, ESL North America Simon Temperley, Chief Revenue & Marketing Officer, Allied Esports International Kristin Connelly, Senior Director Marketing, Overwatch League

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