How Are Brands Engaging with Esports and Gaming?
Brands are benefiting from backing esports. In fact, research shows that 39% of brand exposure in esports broadcasts came from companies not related to gaming. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports and gaming. MODERATOR: Dean Takahashi, Lead Writer for GamesBeat, VentureBeat SPEAKERS: Bryan de Zayas, Global Director of Marketing, Dell Grace Dolan, VP of Home Entertainment Integrated Marketing, Samsung Electronics America Sarah looss, Head of Sales Americas, Twitch Josh Cella, Head of Global Partnerships, Activision Blizzard Esports