C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media. We’ll dive into how Latinx’s lead in technology influences the way content is produced and consumed. SPEAKERS: Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement, Nielsen Javier Delgado, Senior Director of Marketing, Walmart Roberto Ruiz, EVP, Research, Insights & Strategy at Univision Communications Inc., Univision
In C Space
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
C Space Storyteller: BYOB: Be Your Own Boss
What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).
C Space Storyteller: Reinventing the Agency
Technology’s impact on the advertising industry has changed what clients expect from their agencies. Top ad agency executives discuss measures they’re taking to stay ahead of the trends and how the agency of tomorrow may look differently.
Technology's Impact on Brand Strategy
The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.
Future Focus: With Forbes’ Most Influential CMOs
Leaders from Forbes’ list of the World’s Most Influential CMOs join editor Jenny Rooney in conversation to explore growth priorities, game-changing technologies, engaging customers and building brands and businesses.
Activision Blizzard Esports Leagues On Brand Partnerships
Explore which technologies early adopters are using, how they are accelerating the rate of adoption, moving from pilot to production and driving the most value for their organizations.