C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems. MODERATOR: Anda Gansca, CEO, Knotch SPEAKERS: Keith Weed, CMO, Unilever Michelle Peluso, SVP and CMO, IBM
In Advertising, Entertainment & Content
The Future of Advertising for TV Publishers
As consumers move toward ad-free experiences, advertisers continue to demand more targeting and publishers need to drive value as ratings decline.
C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still silo’d, and, tech giants continue challenging norms.
C Space Storyteller: P&G
Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted.
The Future of Smart Entertainment: Consumers in Control
With the innovation and ubiquity of devices, content, and connectivity, one thing has become clear, consumers are in control. They now enjoy unparalleled freedom when it comes to selecting media & entertainment options.
The Next Era of Sports Media: A Conversation with David Levy
Premium live sports remain dominant in driving fan engagement and attracting investments from media companies. In this keynote conversation, Turner President David Levy will discuss the competition for those passionate fans.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.